Where it all began

I’m matthew, and i’ve lived with an inhaler for most of my life. My inhaler has always been close by, in my pocket, on my bedside table, or at the bottom of a bag. It's something I rely on daily, yet it's never felt designed to be part of my life. 

It began with a simple thought. The inhaler has looked the same since 1956. reliable, yes, but never truly considered.

Why should something so essential feel left behind?

That question became our starting point. We wanted to bring the inhaler into the present, to create something crafted with precision and care.

1

million

are affected worldwide [1]

1

deaths from attacks in the UK over the past decade [2]

1

%

deaths are considered preventable [3]

The vision

hale exists to build products and services that genuinely support people who carry an inhaler, today and in the future. Support that is considered, well designed, and rooted in a real understanding of the everyday experience.

The vision is simple, to redefine what the everyday inhaler can be, and to build products and services that make carrying one feel more considered. By improving design, experience and engagement, the aim is to create greater confidence and a better everyday experience for people who carry an inhaler.

Our values

1

Designed around real lives

Every decision is made to genuinely support people who carry an inhaler.

2

Elevate the everyday

Build of products and services that fit into everyday life, encouraging better awareness, engagement, and care over time.

3

Empower confidence

By improving experience and understanding, support people feel more in control.

4

Trust through quality

When people rely on what you create, quality, consistency, and care are non negotiable.