reimagining the inhaler for the first time in 70 years

hale Classic premium asthma inhaler case
our story

where it all began

hale began with a simple thought. the inhaler, a lifeline for millions, has looked the same since 1956. reliable, yes, but never truly considered. for nearly seventy years, design stood still.

we asked ourselves, why should something so essential feel left behind?

that question became our starting point. we wanted to bring the inhaler into the present, to create something crafted with precision, minimalism, and care. cases that protects, but also elevates.

from sketches to prototypes, our mission has stayed clear. to modernise an everyday asthma necessity and give people a product that feels designed for them, not just for function.

hale was created to enable and empower its users, to transform something ordinary into an object of confidence and expression. this is where our story begins.

our vision

redefining everyday essentials

we see a future where health products no longer feel outdated or overlooked. where they are designed with the same thought and care as the devices and objects that define modern life.

hale exists to set a new standard. to reimagine the inhaler as something considered, refined, and empowering to carry.

our vision is simple, to redefine what everyday essentials can be, and to give people products that enable them to live with confidence.

our values

our commitment

1

design with purpose

every detail is considered, blending functionality with elegance to create products that truly improve daily life.

2

elevate the everyday

we believe health products should feel empowering, giving people pride in what they carry and use every day.

3

empower confidence

we transform overlooked essentials into refined objects that fit seamlessly into modern living.

4

commitment to quality

from materials to craftsmanship, we set uncompromising standards to deliver products that last.